HUGE x BRASH CAFE APP

2024 - 2025

For my final UX design project at General Assembly, I created a mobile order app for a coffee shop. Fun fact: This café is located in Midtown Atlanta, Georgia, at the HUGE offices. I made sure the app adhered to the current branding guidelines for the HUGE Agency through market and user research.

MAJOR: PRODUCT DESIGN, USER EXPERIENCE RESEARCH 
MINOR: MARKET RESEARCH

As a former employee, this app was always an idea of mine. At the time, no mobile app existed.
The biggest takeaway from my user research is: 'Convenience is key.’

Now for the process...

An affinity map with lots of market and user research...

After gathering as much research as possible, here’s what I came up with for our user persona...

Now comes the fun...