https://whitneyabstrakt.co whitneyabstrakt.co Mon, 22 Dec 2025 04:46:15 +0000 https://whitneyabstrakt.co en https://whitneyabstrakt.co/About Mon, 10 Mar 2025 19:39:03 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/About Hi, I'm Whitney.&nbsp;A multidisciplinary designer with an enthusiasim for creative strategy. I help shape brands and visual stories with taste and intention. https://whitneyabstrakt.co/About-2 Mon, 22 Dec 2025 04:46:15 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/About-2 <img width="3395" height="5093" width_o="3395" height_o="5093" data-src="https://freight.cargo.site/t/original/i/bee94fd719be8a7914adf11749c2f11c931c66911ea844b0acf95bf016fc46af/_DSC3880.jpg" data-mid="242411146" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/bee94fd719be8a7914adf11749c2f11c931c66911ea844b0acf95bf016fc46af/_DSC3880.jpg" /> Peace. If you've made it this far, consider us friends. I'm Whitney Lea (pronounced "Lee") — a multidisciplinary designer and creative director working across brand, marketing, and digital product experiences. I create thoughtful, culturally aware work that connects strategy with execution. Originally from the D.C. metropolitan area (aka the D.M.V.), I found my creative voice after relocating to Atlanta, Georgia — where I helped build brands, campaigns, and design systems rooted in clarity, emotion, and impact. Before committing to design full-time, I was a Software QA Engineer by day and a freelance designer by night. That background still shapes how I work: sharp attention to detail and a deeper understanding of how digital products function beyond the surface. Music runs just as deep — I grew up playing drums in church, learned bass from my uncle, and developed a lifelong appreciation for jazz, soul, and funk. If you want a designer with both creative instinct and strategic thinking — let's connect. https://whitneyabstrakt.co/AM-Description Mon, 10 Mar 2025 19:39:26 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/AM-Description AUDIOMACK | Social Content Design OVERVIEW: Helped define how Audiomack shows up — designing campaign assets, artist spotlights, and promotional content across Instagram and Snapchat that kept the brand feeling cohesive without losing its edge. Every asset was built to feel native to the culture the platform lives in. https://whitneyabstrakt.co/AM-Work-Grid Mon, 10 Mar 2025 19:39:28 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/AM-Work-Grid <img width="3008" height="1500" width_o="3008" height_o="1500" data-src="https://freight.cargo.site/t/original/i/24f9f250fa1fb4e5986d0a59949f7f2da360af725987313ef050d88716cc381a/Header-Banner.png" data-mid="245961300" border="0" src="https://freight.cargo.site/w/1000/i/24f9f250fa1fb4e5986d0a59949f7f2da360af725987313ef050d88716cc381a/Header-Banner.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/4473aa57085463abf835316dd4f9d3b5d897ce95e8e46c2fed230e5a43f0ca4d/TaylaParx-NyckCaution-IG.png" data-mid="245959573" border="0" src="https://freight.cargo.site/w/1000/i/4473aa57085463abf835316dd4f9d3b5d897ce95e8e46c2fed230e5a43f0ca4d/TaylaParx-NyckCaution-IG.png" /> <img width="3008" height="1500" width_o="3008" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9e6f18069ed55fae5788d6938ff2a10fdeefcb69ad0962262ab3040f54896ecb/Lofi-Banner.png" data-mid="245961381" border="0" src="https://freight.cargo.site/w/1000/i/9e6f18069ed55fae5788d6938ff2a10fdeefcb69ad0962262ab3040f54896ecb/Lofi-Banner.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e51211f35ca3bba9ae172263fa553557bbcf388af5537a393d05717d743bcbb2/Lofi-Snack-Pack-Week26-IG.png" data-mid="245959555" border="0" src="https://freight.cargo.site/w/1000/i/e51211f35ca3bba9ae172263fa553557bbcf388af5537a393d05717d743bcbb2/Lofi-Snack-Pack-Week26-IG.png" /> <img width="2383" height="1406" width_o="2383" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e86caca63a4948330e2e692e0861dd0e515228f499f70a4073348f7063c1f018/Top5NewAlbums.png" data-mid="246013019" border="0" src="https://freight.cargo.site/w/1000/i/e86caca63a4948330e2e692e0861dd0e515228f499f70a4073348f7063c1f018/Top5NewAlbums.png" /> Scope: Brand Expression, Campaign Design, Social Content, Marketing Assets. Copywriting: Lourdes Sukari https://whitneyabstrakt.co/Footer-5 Mon, 10 Mar 2025 19:39:29 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/Footer-5 ︎ NEW RETRO GOODS ︎︎︎ https://whitneyabstrakt.co/New-Retro-Goods-1 Mon, 10 Mar 2025 19:39:12 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/New-Retro-Goods-1 NEW RETRO GOODS |&nbsp;Merch &amp; Creative DirectionOVERVIEW: New Retro Goods is a vintage streetwear brand which targets Gen-X and millienals. I helped drive brand growth and social engagement by leading creative direction, art direction, and merch design around cultural icons. Designing apparel concepts from initial brief through production-ready files, with intentional decisions around colorways, graphic placement, and print constraints that kept the aesthetic cohesive across the collection. https://whitneyabstrakt.co/NGR-GRID Mon, 10 Mar 2025 19:39:14 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/NGR-GRID <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/2f95967afdabd3803322dcd657d0aec0ac1933f89a9c1fa4a35b98a3894f9f1a/Missy-TShirt-loop-gif-converter.gif" data-mid="249172766" border="0" src="https://freight.cargo.site/w/800/i/2f95967afdabd3803322dcd657d0aec0ac1933f89a9c1fa4a35b98a3894f9f1a/Missy-TShirt-loop-gif-converter.gif" /> <img width="2145" height="2400" width_o="2145" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2b34bd7e368f653335d888554e2ea18e5e53ebc87414702c2cf46de983217d47/cargo-rodman-mock-2.png" data-mid="227984939" border="0" src="https://freight.cargo.site/w/1000/i/2b34bd7e368f653335d888554e2ea18e5e53ebc87414702c2cf46de983217d47/cargo-rodman-mock-2.png" /> <img width="2080" height="2587" width_o="2080" height_o="2587" data-src="https://freight.cargo.site/t/original/i/4d6e92f0da083af3a145e1b50c555c3d27574121707b018c0408c4132eff5851/Chai-for-New-Retro-on-Film.png" data-mid="227984947" border="0" src="https://freight.cargo.site/w/1000/i/4d6e92f0da083af3a145e1b50c555c3d27574121707b018c0408c4132eff5851/Chai-for-New-Retro-on-Film.png" /> <img width="2145" height="2400" width_o="2145" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a11c194d7938093a36a269ce50748ffeb21f574c33be5ca25808013fb5a2da91/cargo-stone-mock-4.png" data-mid="227984941" border="0" src="https://freight.cargo.site/w/1000/i/a11c194d7938093a36a269ce50748ffeb21f574c33be5ca25808013fb5a2da91/cargo-stone-mock-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62febf73eed790aaf5d8d652cbb9abcd113548eaec00f1ff11344abdd48af6b6/Speedy-Pete-x-New-Fresh-Goods.jpeg" data-mid="227984946" border="0" src="https://freight.cargo.site/w/1000/i/62febf73eed790aaf5d8d652cbb9abcd113548eaec00f1ff11344abdd48af6b6/Speedy-Pete-x-New-Fresh-Goods.jpeg" /> <img width="2145" height="2400" width_o="2145" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cf9120d049e1f989b9fc7720afe99f712ac032ee55891022c1289877ddcfd012/cargo-ye-mock-1.png" data-mid="227984943" border="0" src="https://freight.cargo.site/w/1000/i/cf9120d049e1f989b9fc7720afe99f712ac032ee55891022c1289877ddcfd012/cargo-ye-mock-1.png" /> <img width="2145" height="2400" width_o="2145" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a809ec85317043fec1609e0bcc3812a4b4b5f853e2dc0c87ce59bb7d176c6223/cargo-ye-model-real-life-raymir.png" data-mid="227984944" border="0" src="https://freight.cargo.site/w/1000/i/a809ec85317043fec1609e0bcc3812a4b4b5f853e2dc0c87ce59bb7d176c6223/cargo-ye-model-real-life-raymir.png" /> <img width="2145" height="2400" width_o="2145" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c77ed278257958c8001e91b157783d23f6c9cb8c1ed325b228d4ac1697cdae1c/cargo-cudi-mock-3.png" data-mid="227984937" border="0" src="https://freight.cargo.site/w/1000/i/c77ed278257958c8001e91b157783d23f6c9cb8c1ed325b228d4ac1697cdae1c/cargo-cudi-mock-3.png" /> <img width="2145" height="2400" width_o="2145" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8c1b970bbeb97ccefdc0ad890994b766126556c90b137d927a76b24a297ab994/cargo-cudi-model.png" data-mid="227984938" border="0" src="https://freight.cargo.site/w/1000/i/8c1b970bbeb97ccefdc0ad890994b766126556c90b137d927a76b24a297ab994/cargo-cudi-model.png" /> SCOPE: Creative Direction, Art Direction, Merch Design, Brand Development, Go-to-Market https://whitneyabstrakt.co/nike-description Mon, 10 Mar 2025 19:39:19 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/nike-description ︎ KICKSTRADOMIS |&nbsp;Art DirectionKickstradomis has a visual language that lives between chaos and precision — graffiti culture filtered through streetwear. For this Nike Air Force 1 giveaway campaign targeting gamers, I developed three art direction concepts — handling everything from visual strategy to digital marketing framework. https://whitneyabstrakt.co/nike-GRID Mon, 10 Mar 2025 19:39:19 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/nike-GRID <img width="3000" height="1669" width_o="3000" height_o="1669" data-src="https://freight.cargo.site/t/original/i/42880d9908a4d2ad6f019ea721585e86634b7532547fbd79681c637457ffbcfd/ULTIMATE-GAMER-KICKSTRADOMIS-FINAL.jpg" data-mid="227984963" border="0" src="https://freight.cargo.site/w/1000/i/42880d9908a4d2ad6f019ea721585e86634b7532547fbd79681c637457ffbcfd/ULTIMATE-GAMER-KICKSTRADOMIS-FINAL.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/ddc881efdb617a4f734622e7e48478fc342c56dd1d757b238ae2e5fc528bcd1f/ULTIMATE-GAMER-KICKSTRADOMIS-OPTION-1-V2.jpg" data-mid="227984964" border="0" src="https://freight.cargo.site/w/1000/i/ddc881efdb617a4f734622e7e48478fc342c56dd1d757b238ae2e5fc528bcd1f/ULTIMATE-GAMER-KICKSTRADOMIS-OPTION-1-V2.jpg" /> <img width="2993" height="1667" width_o="2993" height_o="1667" data-src="https://freight.cargo.site/t/original/i/eb21c868e792b5077f42abde63d6f8abaad6f68948c16cf7fb55aa8cdd9838a7/ULTIMATE-GAMER-KICKSTRADOMIS-OPTION-2.jpg" data-mid="227984966" border="0" src="https://freight.cargo.site/w/1000/i/eb21c868e792b5077f42abde63d6f8abaad6f68948c16cf7fb55aa8cdd9838a7/ULTIMATE-GAMER-KICKSTRADOMIS-OPTION-2.jpg" /> By studying his aesthetic and translating that subculture tension into a cohesive campaign system, the first pattern concept was selected by Kickstradomis and his team and moved into production. <img width="3722" height="2456" width_o="3722" height_o="2456" data-src="https://freight.cargo.site/t/original/i/08ff2cd2ec862079183d025b45f482e1968360fd85e06f0134c0a9ba94e12d21/Screenshot-2025-04-02-at-8.08.12PM.png" data-mid="229183185" border="0" src="https://freight.cargo.site/w/1000/i/08ff2cd2ec862079183d025b45f482e1968360fd85e06f0134c0a9ba94e12d21/Screenshot-2025-04-02-at-8.08.12PM.png" /> <img width="3722" height="2456" width_o="3722" height_o="2456" data-src="https://freight.cargo.site/t/original/i/844ad884666a5c7e1be8bad67f6e8ccff17136c708e6f4ef1eb00c9973730969/Screenshot-2025-04-02-at-8.08.39PM.png" data-mid="229183186" border="0" src="https://freight.cargo.site/w/1000/i/844ad884666a5c7e1be8bad67f6e8ccff17136c708e6f4ef1eb00c9973730969/Screenshot-2025-04-02-at-8.08.39PM.png" /> SCOPE: Art Direction, Visual Strategy, Campaign Design, Digital Marketing https://whitneyabstrakt.co/Huge-x-Brash-Cafe-Description Mon, 10 Mar 2025 19:39:30 +0000 whitneyabstrakt.co https://whitneyabstrakt.co/Huge-x-Brash-Cafe-Description HUGE Café App Solo Project, General Assembly UX Design Certification Reduced friction in the café ordering experience — measured by a streamlined happy-path flow requiring fewer taps than comparable coffee apps — by designing a concept mobile ordering app rooted in user research, HUGE Agency branding, and a single defining insight: “Convenience is everything.”