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HUGE Café App

Solo Project, General Assembly UX Design Certification

Reduced friction in the café ordering experience — measured by a streamlined happy-path flow requiring fewer taps than comparable coffee apps — by designing a concept mobile ordering app rooted in user research, HUGE Agency branding, and a single defining insight:

“Convenience is everything.”




OVERVIEW: This end-to-end concept app was designed for the café inside HUGE Agency's Midtown Atlanta offices — a space I knew firsthand as a former employee. No mobile ordering solution existed at the time I was there (pre-COVID). I saw a real gap: a busy, design-forward office full of people who valued speed and quality. So I imagined one, then built it, from research to prototype.


MY ROLE: Solo designer — responsible for all UX research, synthesis, information architecture, visual design, and prototyping.


PROCESS: I started wide. Competitive market research, user interviews (friends & family), and synthesis via affinity mapping surfaced a clear pattern across every data point: people don't want to wait, guess, or repeat themselves. That became the north star for every decision.

(See affinity map below | Figma link here)




From there, I developed a user persona grounded in that research — not a fictional archetype, but a composite of real frustrations and goals pulled directly from what I heard.





Key Design Decision: To honor HUGE's brand identity while keeping the experience functional, I adhered strictly to their existing visual guidelines — typography, color, and tone. The constraint sharpened the work. Every screen had to feel like it belonged in their ecosystem, not like a generic app with their logo dropped in.




Now comes the fun...



Prototype: The final deliverable is a complete happy-path prototype: browse, customize, order, confirm.

(Figma Link here)  





Outcome & Takeaway: As a conceptual project, success was measured by usability clarity and research fidelity — not live metrics. The process reinforced that the best design decisions aren't aesthetic ones. They're the ones that directly answer what users told you they needed.




Scope: UX Research, UI Design, Prototyping, Brand-Aligned Product Design