︎ KICKSTRADOMIS | Art Direction, 2020
Kickstradomis has a visual language that lives between chaos and precision — graffiti culture filtered through streetwear. For this
Nike Air Force 1 giveaway campaign targeting gamers, I developed three art direction concepts — handling everything from visual strategy to digital marketing framework — that gave stakeholders a clear creative direction to react to.
By studying his aesthetic and translating that subculture tension into a cohesive campaign system, the first pattern concept was selected by Kickstradomis and his team and moved into production, currently on his Instagram.
SCOPE: Art Direction, Visual Strategy, Campaign Design, Digital Marketing