NEW RETRO GOODS | Merch & Creative Direction
OVERVIEW: New Retro Goods is a vintage streetwear brand which targets Gen-X and millienals. I helped drive brand growth and social engagement by leading creative direction, art direction, and merch design around cultural icons. Designing apparel concepts from initial brief through production-ready files, with intentional decisions around colorways, graphic placement, and print constraints that kept the aesthetic cohesive across the collection.
SCOPE: Creative Direction, Art Direction, Merch Design, Brand Development, Go-to-Market