UI/UX CASE STUDY —
E2E Mobile App Concept

2024 - 2025

OVERVIEW: For my final UX design case study at General Assembly, I created a mobile order app for a coffee shop.

FUN FACT: This café is located in Midtown Atlanta, Georgia, at the HUGE offices. I made sure the app adhered to the current HUGE Agency branding guidelines.

SCOPE: PRODUCT DESIGN, USER EXPERIENCE RESEARCH,
MARKET RESEARCH

As a former employee, this app was always an idea of mine. At the time, no mobile app existed.
The biggest takeaway from my user research is: 'Convenience is key.’

Now for the process...

An affinity map with lots of market and user research...(Figma link here)

After gathering as much research as possible, here’s what I came up with for our user persona...

Now comes the fun...